LEARNING OBJECTIVE:
The core objective of this activity is to familiarize students with the process of marketing
decisions and enable them to deal with a brand that is going through a tumbling stage.
LEARNING OUTCOMES:
After attempting this assignment, the following outcomes are expected.
1Students will be able to comprehend the marketing decision process to re-introduce
the brand.
2 Itwill broaden the student’s vision to tackle and devise appropriate strategies for a
tumbling brand.
THE CASE:
The Fashion & Designing industry is becoming an important element of the economy of
Pakistan due to its worldwide export prospective. The importance of this industry is being
recognized in terms of its enormous ability for future development.
Tanveer Jamshed; the founder of his signature brand, “TeeJays” and a pioneer of the
fashion industry in late 1970’s in Pakistan. He is well known for being an eminent fashion
designer. Tanveer Jamshed is among those illustrious fashion icons of the country who
had introduced boutique culture and had promoted his brand through Pakistani dramas.
The best thing about Teejays’ outfits had been its reasonable prices as compared to other
branded outfits. TeeJay’s had been well known for catering both elites and masses. After
ruling the industry for more than a decade, TeeJays fame has started to decline gradually
in 1990’s not only in terms of size, but in terms of strength as well, the reason being the
proliferation of other competitive fashion brands in Pakistan that has started giving cut
throat competition to TeeJays.
REQUIREMENT:
The company is loosing its brand image due to the strong competitive environment in the
market. Being the marketing manager of the company, what initiative would you take to
re-introduce this brand to regain its brand image and become the market leader. Support
your answer with solid arguments.
IMPORTANT:
24 hours extra / grace period after the due date is usually available to overcome uploading
difficulties. This extra time should only be used to meet the emergencies and above
mentioned due dates should always be treated as final to avoid any inconvenience.
3 | P a g e
OTHER IMPORTANT INSTRUCTIONS:
DEADLINE:
RULES FOR MARKING
Please note that your assignment will not be graded or graded as Zero (0), if:
1 It is submitted after the due date.
2 The file you uploaded does not open or is corrupt.
3It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint,
PDF etc.
4 It is cheated or copied from other students, internet, books, journals etc.
The core objective of this activity is to familiarize students with the process of marketing
decisions and enable them to deal with a brand that is going through a tumbling stage.
LEARNING OUTCOMES:
After attempting this assignment, the following outcomes are expected.
1Students will be able to comprehend the marketing decision process to re-introduce
the brand.
2 Itwill broaden the student’s vision to tackle and devise appropriate strategies for a
tumbling brand.
THE CASE:
The Fashion & Designing industry is becoming an important element of the economy of
Pakistan due to its worldwide export prospective. The importance of this industry is being
recognized in terms of its enormous ability for future development.
Tanveer Jamshed; the founder of his signature brand, “TeeJays” and a pioneer of the
fashion industry in late 1970’s in Pakistan. He is well known for being an eminent fashion
designer. Tanveer Jamshed is among those illustrious fashion icons of the country who
had introduced boutique culture and had promoted his brand through Pakistani dramas.
The best thing about Teejays’ outfits had been its reasonable prices as compared to other
branded outfits. TeeJay’s had been well known for catering both elites and masses. After
ruling the industry for more than a decade, TeeJays fame has started to decline gradually
in 1990’s not only in terms of size, but in terms of strength as well, the reason being the
proliferation of other competitive fashion brands in Pakistan that has started giving cut
throat competition to TeeJays.
REQUIREMENT:
The company is loosing its brand image due to the strong competitive environment in the
market. Being the marketing manager of the company, what initiative would you take to
re-introduce this brand to regain its brand image and become the market leader. Support
your answer with solid arguments.
IMPORTANT:
24 hours extra / grace period after the due date is usually available to overcome uploading
difficulties. This extra time should only be used to meet the emergencies and above
mentioned due dates should always be treated as final to avoid any inconvenience.
3 | P a g e
OTHER IMPORTANT INSTRUCTIONS:
DEADLINE:
1 Make sure to upload the solution file before the due date on VULMS.
2Any submission made via email after the due date will not be accepted.
FORMATTING GUIDELINES:
3 Use the font style “Times New Roman” or “Arial” and font size “12”.
3 It is advised to compose your document in MS-Word format.
5 You may also compose your assignment in Open Office format.
6 Use black and blue font colors only.
REFERENCING GUIDELINES:
7 Use APA style for referencing and citation. For guidance search “APA reference
style” in Google and read various websites containing information for better
understanding or visit
http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html2Any submission made via email after the due date will not be accepted.
FORMATTING GUIDELINES:
3 Use the font style “Times New Roman” or “Arial” and font size “12”.
3 It is advised to compose your document in MS-Word format.
5 You may also compose your assignment in Open Office format.
6 Use black and blue font colors only.
REFERENCING GUIDELINES:
7 Use APA style for referencing and citation. For guidance search “APA reference
style” in Google and read various websites containing information for better
understanding or visit
RULES FOR MARKING
Please note that your assignment will not be graded or graded as Zero (0), if:
1 It is submitted after the due date.
2 The file you uploaded does not open or is corrupt.
3It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint,
PDF etc.
4 It is cheated or copied from other students, internet, books, journals etc.
To build a palmy whole you should:
ReplyDeleteFocus on what your business achieves for its customers. Your whole is not any sensible to you if it is not delivering what customers need.
Take possession of your whole. concentrate to customers' desires, however you ought to still management what you would like your whole to mean to them.
Be honest. If you do not believe your whole, nobody else can.
Keep your whole straightforward by specializing in atiny low range of key whole values.
Be consistent. each facet of your business ought to build customers feel identical method concerning you.
Be thorough. look into all of your systems to form certain they assist to support your whole.
Involve workers. make certain they perceive your whole and believe it.
Communicate your whole. make certain each advert, leaflet and letter helps reinforce identical message. If you have got a brand, use it everyplace, however make certain the standard is consistent.
Meet and exceed what your whole guarantees. Failing, just once, can injury your whole.
Manage your whole. regularly search for opportunities to form enhancements. and do not be afraid to form changes to mirror shifts within the method you are doing business or new trends in your market.