MGT301 Principles of Marketing Graded Discussion Board No.1 Solution Due Date:2 June,2015

Principle of Marketing (MGT 301) Spring, 2015

Graded Discussion Board No. 1

Due Date: June 02, 2015.

Total Marks: 10.

Weightage: 03.

Topic: Understanding Marketing & Marketing Trends.

NOTE: There is no grace period in case of GDB

Learning objectives:

To familiarize the students with the power of brand towards fascinating its target market, and acquaint them with the latest trends of garment industry of Pakistan.

Learning Outcomes:

After attempting the GDB students will be able to:

Ø  Learn the role of a brand towards capturing its respective target market.

Ø  Learn and analyze customers’ reaction towards the brand development.

Scenario:

The trend of wearing branded clothes is radically increasing among general public specifically in metropolitan cities of Pakistan such as Lahore, Karachi, and Islamabad etc. We daily come across a large number of billboards displaying designers’ latest collections that are advertised by the best models, actors, and actresses. Ready to wear branded clothes are now likely acquired by customers and these brands are using inimitable promotional procedures to attract their respective target market. In continuation to this, a new trend of producing branded clothes for kids is observed, famous brands such as; Mini Minors, Colors, Maria B, Outfitters, Leisure Club, and Cross Roads are quite renowned in this regard. Ideally, parents and adults are seen as more brand conscious whereas kids usually don’t have any brand sense, having said this people are getting more brand conscious and want their kids to wear branded clothes as well. This is the reason why companies are catering adults and kids for producing unique, fashionable, and stylish cloth.

Point of discussion:

As a customer how would you perceive above scenario, and do you support this branding trend shift from adults to kids? Share your opinion with proper arguments.

Marking Scheme:

The total marks of this GDB are 10; mention at least 4 points in detail to justify your answer. Avoid irrelevant text/material while answering the question.

Student’s Guide:

§  Keep your discussion with the mentioned scenario and irrelevant answers and material will not be graded. 

§  Do not copy/paste the text/paragraphs from the reference links.

§  Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.

*Note:

For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.

Important Instructions:

§  Your discussion must be based on logical facts.

§  The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB.

§  Use the font style “Times New Roman” and font size “12”.

§  Your answer should be relevant to the topic i.e. clear and concise.

§  Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.

§  Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references.

§  You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed.

§  Obnoxious or ignoble answer should be strictly avoided.

§  You cannot participate in the discussion after the due date via email.

§  Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.

§  For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS.