STA630 Dated : 13.01.2015
Q1: a company has been facing severe problem of high turn over for the last 2 years. you as a researcher have been hired by company to find out the reasons of high turn over rate. what units of analysis and time dimension you will choose for your research design? 5 marks
Q2: suppose you are going to conduct a study to find out the dibersity in consunmer behaviour. you have defined consumer behaviour as the pattern of selection, purchase and consumption of goods and services to fulfil needs and wants. identify three factors affecting consumer behaviour and give appropriate explanation. 5 marks
Q3: what is the difference between the review and the summary in context of literature review. which of them is preferable and why? 5 marks
Q4: a famous food company wants to open a fast food restaurant in lahore city. in this regard the company wants to see trend of last food amoung consumers who have visited fast food restaurants of lahore city. what type of scale do u think is suitable for this situation. develop a sample question by using the scale? 3 marks
Q5: research process is sequential activity but at the same time you can introduce certain variations in the order of all steps of research. do you agree with this statement. 3 marks
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