SEMESTER SPRING 2014
ASSIGNMENT NO.1
STRATEGIC MANAGEMENT (MGT603)
Marks: 15
Due date: 22nd May, 2014Assignment:
COMPETITIVE PROFILE MATRIX (CPM) is an essential strategic management tool to
compare the firm with the major players of the industry. Competitive profile matrix shows the
clear picture to the firm about their strong points and weak points relative to their competitors.
Critical Success Factors:
Critical success factors are extracted after deep analysis of external and internal environment of
the company. Obviously there are some good and some bad for the company in the external
environment and internal environment. The higher rating display that company strategy is doing
well to support this critical success factors and lower rating means firm strategy is lacking to
support the factor.
Rating:
Rating in CPM represents the response of firm toward the critical success factors. Highest the
rating better the response of the firm towards the critical success factor, rating range from 1.0 to
4.0 and can be applied to any factor.
Weight:
Weight attribute in CPM specifies the relative importance of factor to being successful in the
firm’s industry. The weight range from 0.0 means not important and 1.0 means important, sum
of all assigned weight to factors must be equal to 1.0 otherwise the calculation would not be
consider correct.
Note: 1. Critical success factors have been already ranked in the mentioned table. You have to
assign weight to each critical success factor according their grading in CPM.
(You have to assigned more weight to the more important factors and less weight to the
least important)
Assign rating to each Critical success factor according to your own usage of particular
mobile network and its services.(5 marks)
2. Calculate the total weighted score. (5marks)
3. Compare the score of each competitor by interpreting the result in your own works and
conclude the strong and weak competitor.(5 marks)
Important:
24 hours extra / grace period after the due date is usually available to overcome uploading
difficulties. This extra time should only be used to meet the emergencies and above mentioned
due dates should always be treated as final to avoid any inconvenience.
Deadline:
Ufone Mobilink Zong
Ranking/
Scale
(1=Very
Important,
5=least
Important)
Critical
success
factors
Weight Rating Weighted
score
Weight Rating Weighted
score
Weight Rating Weighted
score
1 Advertising
2 Product
quality
3 Financial
position
4 Customer
loyalty
5 Market
share
Total
Make sure to upload the solution file before the due date on VULMS.
Any submission made via email after the due date will not be accepted.
Formatting guidelines:
Use the font style “Times New Roman” or “Arial” and font size “12”.
It is advised to compose your document in MS-Word format.
You may also compose your assignment in Open Office format.
Use black and blue font colors only.
Referencing Guidelines:
Use APA style for referencing and citation. For guidance search “APA reference style”
in Google and read various websites containing information for better understanding or
visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
Rules for Marking
Please note that your assignment will not be graded or graded as Zero (0), if:
It is submitted after the due date.
The file you uploaded does not open or is corrupt.
It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF etc.
It is cheated or copied from other students, internet, books, journals etc.
Note related to load shedding: Please be proactive
Dear students!
As you know that Pre Mid-Term semester activities have started and load shedding problem is
also prevailing in our country. Keeping in view the fact, you all are advised to post your
activities as early as possible without waiting for the due date. For your convenience; activity
schedule has already been uploaded on VULMS for the current semester, therefore no excuse
will be entertained after due date of assignments, quizzes or GDBs.
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