MGT301 Principles of Marketing Assignment No 1 Solution and Discussion Spring 2014 Due Date: May 05, 2014
TOPIC: “Significance of Marketing”
Learning Objective:
• The objective of this case is to introduce the role that marketing can play in
growth and survival of a small business.
Learning Outcomes:
• Students will come to know that why marketing is necessary for a small
businesses.
• Students will be able to learn the role of marketing strategy in the current
market growth and survival for small businesses.
Marketing Strategy: a key for survival and growth
WBRU is a radio station based in Providence, Rhode Island that appeals to a diverse
group of listeners. WBRU plays a variety of formats throughout the day. Student
volunteers play modern rock during the day along with retro music at noon. They play
jazz in the very early morning. WBRU tries to be a cool fun station. Every Friday at
midnight, listeners experience the best in techno, big beat, drum ‘n’ bass, & remixes.
Every weekday at 3, WBRU hands over the reins to its listeners. They pick the music.
Every Wednesday night at ten, its breaking and entering segment lets viewers hear four
hours of New Music. WBRU has contests and sweepstakes. They try to give away a lot of
free stuff.
WBRU is not a large corporate station with a large budget. They spend a lot of time
trying to be creative so that they can please both listeners and advertisers.
Questions:
1. Why WBRU needs marketing as an important element in their business strategy?
(5 Marks)
2. What dimensions WBRU would consider while developing a marketing strategy?
(5 Marks)
TOPIC: “Significance of Marketing”
Learning Objective:
• The objective of this case is to introduce the role that marketing can play in
growth and survival of a small business.
Learning Outcomes:
• Students will come to know that why marketing is necessary for a small
businesses.
• Students will be able to learn the role of marketing strategy in the current
market growth and survival for small businesses.
Marketing Strategy: a key for survival and growth
WBRU is a radio station based in Providence, Rhode Island that appeals to a diverse
group of listeners. WBRU plays a variety of formats throughout the day. Student
volunteers play modern rock during the day along with retro music at noon. They play
jazz in the very early morning. WBRU tries to be a cool fun station. Every Friday at
midnight, listeners experience the best in techno, big beat, drum ‘n’ bass, & remixes.
Every weekday at 3, WBRU hands over the reins to its listeners. They pick the music.
Every Wednesday night at ten, its breaking and entering segment lets viewers hear four
hours of New Music. WBRU has contests and sweepstakes. They try to give away a lot of
free stuff.
WBRU is not a large corporate station with a large budget. They spend a lot of time
trying to be creative so that they can please both listeners and advertisers.
Questions:
1. Why WBRU needs marketing as an important element in their business strategy?
(5 Marks)
2. What dimensions WBRU would consider while developing a marketing strategy?
(5 Marks)
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